Nothing kills a warm lead faster than a template that screams template. Two tweaks make automated follow-ups feel personal.
Tweak 1: Reference the enquiry, not the offer
"Following up on your Bali plan for July" beats "Special summer offer 20% off" every single time.
Tweak 2: Vary the ask
- Day 1 — Share the quote and ask about dates flexibility.
- Day 3 — Share a photo or short video of one hotel.
- Day 7 — Ask if they want you to hold the rate for a week.
"If a human reading the message would cringe, do not send it. That is the whole rule."
#Automation#Follow-ups#Copy