A dashboard should force a decision by Monday morning. If yours does not, delete half of it.
The four numbers
- Enquiry-to-quote time — median hours from first message to a sent PDF.
- Quote-to-book conversion — by source, so you know where to spend.
- Realised margin per booking — after supplier bills clear, not before.
- Refund and cancellation rate — the silent margin killer.
One habit that compounds
Every Monday 9am, the founder pulls these four numbers and shares them in the team WhatsApp. That single ritual has moved more agencies from stagnant to growing than any tool we have shipped.
#Analytics#KPIs#Decisions