The TraWe Journal

Playbooks for the modern travel agency.

Field-tested writing on selling on WhatsApp, GST-ready invoicing, AI itineraries, hotel contracting and scaling your team — from operators who ship every week.

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Growth12 Jan 2026 6 min

Why every Indian travel agency needs a CRM in 2026

Spreadsheets, WhatsApp threads and email inboxes were fine for 2015. Here is why they are quietly costing you 30% of your revenue today.

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Compliance

GST invoicing for travel agents, finally explained

5% vs 18%, TCS on foreign remittance, SAC codes and the invoice fields the department actually looks for.

Priya Nair 8 min
Sales

Converting WhatsApp enquiries into bookings, at scale

A repeatable 7-step playbook that takes an enquiry from "hi price kya hai" to a confirmed payment link in under 24 hours.

Rohan Kapoor 5 min
Product

Building itineraries that sell themselves

The design, structure and pricing tricks that make a customer pick your quotation over three others in their inbox.

Priya Nair 7 min
AI

Using AI to draft tour packages in seconds

How our AI copilot turns "7 nights in Vietnam, family of 4, mid budget" into a fully branded, editable itinerary — and where humans still add magic.

Aarav Mehta 6 min
Operations

Hotel contracting 101 for small agencies

How to negotiate B2B rates directly with hotels, structure EP/CP/MAP/AP grids, and defend your margin across seasons.

Sneha Iyer 9 min
Growth

The customer portal is the most underrated loyalty lever in travel

Give travellers a single link that shows their itinerary, invoices, vouchers and travel documents — and watch repeat bookings climb.

Rohan Kapoor 5 min
Automation

Automating follow-ups without sounding like a bot

A quiet, human tone beats aggressive drip campaigns every time. Here is how we design automations that customers actually reply to.

Priya Nair 6 min
Analytics

Reporting that actually changes decisions

Most agency dashboards are decoration. Here are the four numbers we track weekly that actually move the business.

Aarav Mehta 5 min
Leadership

Scaling from solo agent to a team of ten, without losing the plot

The org design, tooling and rituals that let you grow from a one-person shop to a real agency — without every decision passing through you.

Sneha Iyer 8 min

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