Guides & Playbooks

Playbooks the best agencies actually use.

Practical, step-by-step guides written for owners and agents. No fluff — just what to do, in what order, and why it works.

The 24-hour lead response playbook

How to structure the first day after an inquiry — from the first WhatsApp reply to the discovery call script we use with 500+ agencies.

Building a customisable 5N/6D honeymoon itinerary from a template, adding hotel line items and generating a branded quotation.

Structuring EP/CP/MAP/AP rates by season, and how to update rates in bulk when suppliers revise pricing.

Place of supply, 5% vs 18%, tour operator margin scheme, and exactly how TraWe splits CGST/SGST vs IGST for you.

Set up deposit, mid-trip and balance schedules with Razorpay pay links and automated WhatsApp reminders.

Ten Meta-approved template patterns for follow-ups, quote sharing, payment nudges and post-trip reviews — with copy-paste text.

How to ask better questions of Ask my CRM, and 20 itinerary prompts that produce sellable drafts on the first try.

How to run departures, driver assignments and hotel check-ins from a single shared view your whole team subscribes to.

We publish a new playbook every fortnight. Get them in your inbox — no other marketing, ever.